Fredrik Bond directs Heineken's newest spot "The Date" for Open Your World campaign
At the end of last year, Heineken launched ”The Entrance”（ザ・登場！）OPEN YOUR WORLD（世界を開け）キャンペーン。 Now here comes yet another incredible spot “The Date”! Created by Weiden & Kennedy Amsterdam and directed by no other than Fredrik Bond!!! “The Date” made it’s grand debut yesterday on Heineken’s YouTube Channel and Facebook page. You’ll need to login to YouTube but it’s so very worth it!!
Although it may look like a nightclub in Hong Kong it was actually filmed in London. This time the music features an Indian song from the 1960s, “Jaan Pehechaan Ho,” performed by the songwriter Mohammed Rafi.
And here is another look at The Entrance!!
Check out the rest of Fredrik Bond’s showreel here:
If you want to read more about Heineken’s “The Entrance” check out two of our past blog entries:
Heineken’s “The Entrance” tops the VIRAL CHARTS!!!